Every season, we have the fun of mixing and matching styles and colors to create great looks. We pass these ideas along to our customers to inspire them. In turn, they can create their own dyed-to-order outfits, to flatter their skin tone or hair color, or to complement a favorite accessory. With Cut Loose, you can even personalize your wardrobe so you look amazing on your bike or in your garden.

Merchandising the photo shoot is a chance to show how the season’s key pieces work together.

Each style goes through progressive fittings on our model, a real-life mom. To make sure the garment truly is “Comfortable Everywhere,” she will sit and reach and bend at every fitting.

Every style from seasons past “resides” in our pattern library: actual pattern pieces, a sample garment, and a spec sheet with a sketch and workroom notes. Every year, we can look back at our best-sellers and decide which styles to carry forward, where to bring in newness, and what can be reinterpreted into something better.

Garments are inspected and folded as the last steps before shipping.

This is not a new fabric that we were testing! It’s a piece that we’ve used for years in the dryer as extra weight, to balance the load. And it still has some life in it!

A batch of freshly dyed-and-dried clothes. Similar fiber contents, despite their different textures, can be dyed together, because the fabrics absorb the dye in the same way.

Freshly-dyed clothes move into the dryer. The pallet on the opposite wall holds 20-lb. bags of salt. We use about 100 bags a week in our dye baths.

A bit of fabric softener is added to the dye bath, to break in the fibers.

A “lab dip” is our first step in developing a new color. The dyes shown here are already diluted to the proper intensity for color testing a single small piece of fabric in a beaker. After dyeing, the fabric undergoes a rinsing process and then into the dryer.